Wholesale Distribution: How to Start a Sunglass Distribution Business

Copyright © Jorge Olson 2006

-----Business Overview: Distribute Sunglasses to Convenience Stores, Supermarkets and Clothing Shops full time or part time.-----

---What do you need to get started?
#1 You need sunglasses. You can’t do it without sunglasses!
#2 You could use displays but you don’t really need them to start. These are sunglass displays that hold from 12 to 50 sunglasses. They can be quite expensive so you might as well start without them, at least for now.

---How much are the sunglasses?
Your cost for these sunglasses is about $1 and you can sell them from $2 to $6 depending on where you are in the country. You also have to consider if it’s sunny all the time in your town. For example, I live in San Diego where it is sunny even in winter so you can sell sunglasses year round and sell a lot more in summer. On the other hand, it’s a large city and a lot of people sell sunglasses here. I sold them anywhere from $2.50 to $6.00, depending on the style and the type of store.

---How much money can you make?
This depends on how much time you have and how much money you want to make. If you are only working weekends you can only manage a few customers per week. With sunglass accounts you have to visit them once a week to every three weeks, depending on the population of your town, how sunny it is in your part of the world and the size of your customer’s stores.

This is a good rule of thumb. If you only sell sunglasses you will be able to visit at least 20 stores per day if they all buy merchandise with a maximum of 35 stores per day. This is normal for a route type of business like this one. Believe me, 35 is not a lot of stores. Once you get to your route all the stores are in the same street or a few blocks away from each other.

So let’s say that you only work on Saturday and you visit stores once per week during summer. If you sell an average of just 8 sunglasses per store in just 20 stores you will sell 160 sunglasses. If you sell them at $3 a pair, buy them for $1 you will make $2 a pair or a total of $320 for one day of work.

Want to make more? Then work more days! Sell other products, you can easily sell $1,000, $2,000 or more per day and you could make 30% to 50% profit.

---Benefits of selling sunglasses

-You don’t really need to buy displays from the start. Many stores already have their own displays.
-Sunglasses are very inexpensive and they have a huge mark-up.
-If you give good service you will keep customers for a long time.
-Sunglasses are small so you don’t need a van or truck. You can use your car.
-You don’t need any storage or office either. You can keep a few hundred sunglasses in a small corner of your house or even in the closet.
-Shipping is not expensive because sunglasses are very light.

---Learn more about the business of Wholesale Distribution

If you want to start a Sunglass Distribution Business or any Wholesale Distribution business you have to learn more about the whole business of wholesale distribution. How to sell to convenience stores, to supermarkets, how to export, import, merchandise and price your products.

On each article I will give you a great new resource to learn more about Wholesale Distribution. On this article I recommend that you learn more about DSD. DSD is the concept of delivering directly to the stores and giving them full service. The following website is a free resource that explains in detail the world of DSD.

http://www.DirectStoreDelivery.com
Direct Store Delivery or DSD is the concept of delivering your wholesale products directly to stores instead of drop shipping or sending truckloads. DSD means you provide service and merchandising. This page explains in detail what DSD is as well as the 2 main types of DSD.

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Jorge Olson is a consultant, speaker and entrepreneur and owns several Wholesale Distribution companies. His latest eBook teaches you step by step how to get started and make money in Wholesale Distribution. You can find it at http://www.DistributionBusiness.com

News from the Beverage Industry, new sodas

Copyright © 2006 Jorge Olson

Jolly Rancher Soda is a new beverage derived form the very popular Jolly Rancher Candy. Jolly Rancher Soda is currently available in 5 flavors: -Green Apple -Raspberry -Watermelon -Grape
-Orange It comes in 20 oz plastic bottles, 24 to a case.

You can find photos and specifications at http://www.NewSodas.com

The soda truly smells and tastes like Jolly Rancher Candy. All you have to do is taste it and you’ll be hooked. From the moment you open it you get the smell of the candy. It brings back memories! Jolly Rancher has been around since 1949. Almost everyone remembers the candy from their childhood. Some of us still buy it today.

You can find the new beverage in convenience stores across the USA although not every city has them right now. If you have questions or would like to comment about the soda there is a blog available at http://www.newsodas.com/JollyRancherSodaBlog.html

-About the Beverage Industry and Sodas---

The soda industry has become stagnant while the new age beverage category (energy drinks, flavored waters) is exploding and still growing at double digit numbers. This new trend to launch not only new sodas under an existing name brand is working, especially in this case where the name brand is one of the oldest and most recognized in the candy industry like Jolly Rancher.

In our taste tests kids were attracted to the vivid colors and sweet taste. Adults immediately recognized the name brand and most of them expressed their delight when they saw the product. They could not believe their eyes, a new product from their favorite candy. Jolly Rancher soda is already available for national distribution and you can contact the phone number below for more information.

For distributors and retailers the largest advantage is the name brand recognition. “It’s an instant name brand” said Carlos Lopez of NewSodas.com, who currently markets the brand for the manufacturer. Distributors automatically know what it is and recognize the brand. Even if they have not seen the product they immediately want to carry it. They see the power of the name.

NewSodas.com is currently marketing and selling Jolly Rancher Soda to Retailers and Beverage Distributors. NewSodas.com is part of Liquid Brands Management, Inc., a Marketing and Consulting firm helping beverage companies sell more beverages through distributors and retail accounts in the USA and in Mexico. Please visit http://www.LiquidBrandsManagement.com Jolly Rancher Soda Contact Carlos Lopez Phone: (619) 921-3124 Email: Carlos@NewSodas.com http://www.NewSodas.com


Jorge Olson is a consultant and entrepreneur. He’s worked with small businesses and Fortune 500 companies all over the world helping them with Marketing, Sales and Strategy. Visit his company at http://www.DistributionBiz.com