Wednesday, January 17, 2007

Create and Sell Your Energy Drinks

Learn how to develop, bottle, market, sell and distribute your Energy Drink Beverage


San Diego, CA January 18, 2007. Liquid Brands Management, Inc. launched a program dedicated to help Beverage Industry entrepreneurs start and sell their Energy Drinks. Find details at www.EnergyDrinkSales.com

“The beverage industry is growing incredibly, especially in New Age Beverages, and the Energy Drink Category is spearheading much of the growth” says Jorge Olson, Beverage Consultant and founder of Liquid Brands Management. “The Energy Drink marketplace is not only profitable, it’s exciting” Jorge concluded.

Energy Drinks Sales command a US$2 billion industry and have grown over 700% over the last 5 years and there is no stopping in sight. Like in all growing markets, there are many new companies entering the marketplace, most of them are coming from other industries and not from the Beverage Industry. Unfortunately, many of them are unsuccessful and go out of business after a few months.

EnergyDrinkSales.com was created to help new and up and coming companies succeed in the New Energy Drink Marketplace, teaching entrepreneurs how to create the best brands, save on production, execute marketing plans and most importantly, find beverage distributors and sell through retailers.


About Liquid Brands Management, Inc.
A Beverage Consulting Company Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

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Saturday, January 13, 2007

How to Make Money as a Wholesale Distributor

Wholesale Distribution is truly one of the best businesses in the world and one of the oldest ones. You can manufacture your products, import them or just buy them and sell them. Ether way there is plenty of business out there, it's profitable, it's fun, it's waiting!

Becoming a wholesale distributor is more than just a trend. By taking out the middle man in your profits, you will enable yourself to reap the benefits of all the work you do, instead of paying someone else and seeing only a percentage. However, if you want to be a successful wholesale distributor, you will need to understand how to maximize your profits during each transaction.

First of all, you want to know your product. While you might just want to sell the most expensive and popular item in the market today, realize that you're only going to sell what you actually know. Retailers aren't going to buy a product that you don't seem confident in, nor will they want to buy anything that you aren't able to fully describe and detail for their needs. Confidence is everything when it comes to your business.

Next, you will want to make sure that your supply is legitimate. This is for two reasons. One, if you're not getting a legitimate product you may be breaking copyright laws by reselling it again. And this is legal trouble that you don't want to get into. And two, if you unknowingly sell a false product to a retailer and they then sell it, they can get into legal trouble as well, and then drop you as a potential wholesaler. Along the way, this unhappy retailer will also be telling his/her friends that you are not reliable and you will lose current and potential customers.

In order to protect yourself and your retailers, you want to make sure that you are checking the products that you buy. This requires that you heavily research the suppliers that you buy from, and ask a lot of questions. If the supplier is unwilling to answer your questions, move onto someone else. Any avoidance to answer your questions can be a sign that they may be trying to hide the truth from you – and it's better to avoid doing business with them in the first place than to find out in other ways.

When you're pricing your products, you will want to look at your competitors to see how they are managing costs and profits. Are they marking up significantly or not? By realizing that your customers will be comparing prices as well, you will be able to create a realistic price that falls in line with their expectations. And while you want to make a profit, customers that avoid buying from you because your prices are so high are going to directly affect your profits.Just like any other business, to make money as a wholesale retailer, you need to research your product as well as your market in order to increase your profits.


Jorge Olson is a consultant, speaker and entrepreneur and owns several Wholesale Distribution companies. Visit his Wholesale Information Teaching website at His latest eBook teaches you step by step how to get started and make money in Wholesale Distribution. It's about How To Make Money in a Wholesale Distribution Business

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