Distribution

What is the quickest way to get more distribution in convenience stores and supermarkets?

Easy, Get better products. Don’t be a market maker; remember you are not in the distribution business to launch products with your own money. You are in it to use other’s money to launch products and once they are proven sell them yourself.

When you see a new product ask about their sales in supermarkets or pharmacy, ask who else has distribution and then ask how much they are spending in advertising of the product in TV, Radio or Print.

That’s a good start!


Thanks,


Jorge Olson